IAlpha Industries ngumenzi wempahla waseMelika owasekwa ngo-1959 eKnoxville, eTennessee. Ekuqaleni njengekontraka kumkhosi wase-United States, inkampani yakhula yaba ngumthengisi wezorhwebo wamazwe ngamazwe wesitayile somkhosi waseMelika kunye nempahla yefashoni.

I-Blvck ParisBlvck Paris sisinxibo sendlela yokuphila kunye nohlobo lwezixhobo, ezixhaswa zizigidi zabalandeli beendaba zentlalo kunye nabathengi kwihlabathi liphela. I-brand yasekwa ngo-2017 ngumyili waseFransi, u-Julian O'hayon kwaye iyaziwa ngempahla yayo 'Yonke iMnyama', izincedisi kunye neempahla zesikhumba zamadoda nabasetyhini. Ukusuka kwisiqulatho esibonakalayo ukuya kwintengiso, sizama ukuba ngoovulindlela uhlobo olutsha lwendlela yokuphila egxile kumgangatho kunye noyilo. I'All Black Lifestyle' lutshintsho lwenkcubeko ukuze uphile ubomi bakho ngaphandle kwamampunge. Izitayile zegeneric zefashoni yemveli ziphelelwe lixesha, lixesha lokuba uBlvckout ubomi bakho.

Crime London is a vintage inspired, handmade footwear brand that focuses on creating extraordinary, yet wearable trainers. Being a company of rich history for four generations, Kistermann family has held a diverse range of global businesses with spectacular reputations. In 2012 the company decided to create its own brand that was then taken over by the sisters Lisa and Jessica Kistermann who combined traditional family aesthetics with modern, avant-garde grunge characteristics.

Inspired by the sounds and vibes of London’s underground districts, the brand embraces the alternative and edgy rock scene of Shoreditch, Camden Town. Emphasizing the style of East London, the brand holds an ambition of staying youthful, dynamic and cool, whilst delivering footwear that is suitable for all ages; for people that dare to stand out and are not afraid of being “uncool”.

I-Cruyff luphawu lwendlela yokuphila kunye nomsunguli we-Football Luxury. UCruyff wenza umgangatho ophezulu, izihlangu ezisefashonini kunye nempahla enenkangeleko etofotofo ekwenza uzive ngathi usoloko uphambili kumdlalo.

Siluphawu lwamazwe ngamazwe kunye noluphawu. Siceba ukoyisa ihlabathi ngokuchukumisa kweCruyff. Senza oku ngokuphuhlisa iimveliso ngokudityaniswa kobugcisa bemveli kunye nemathiriyeli ye-avant-garde kunye nobuchule.

Ngo-1978 uRenzo Rosso waqala i-Diesel ngeenjongo zokuyila eyona denim yakhiwe ngokutsha. Ebudeni bengxaki yeoli yehlabathi, ngexesha apho idizili yayithathwa njengenye ifutha, uRenzo wayethanda umbono wophawu lwakhe ukuba lwaziwe njengolunye uhlobo lwejean, ngokwahlukileyo kwizigebenga ezazisele zikho ngaphambili. URenzo wayenenjongo yokufikelela kwihlabathi liphela ukusukela ekusekweni kophawu, esenza igama elithi "diesel," igama lezizwe ngezizwe elibizwa ngokulinganayo kwihlabathi liphela, igama eligqibeleleyo lenzame zakhe.

Ukusukela oko yaqalayo, i-Diesel isebenzise “uKuphila ngokuPhumelelayo” njengesilogeni se-DNA yolu phawu. Ngembali ende nenembali yamaphulo aqinileyo, ahlekisayo nadlalayo, i-Diesel ibe yinkokeli kwiintengiso nakwifashoni. Apho umhlaba ujije, i-Diesel yagxumeka, kwaye kwiminyaka engama-35 ukusukela ekusekweni kwayo, uphawu lusamkela i-ethos efanayo.

Idizili inamanqaku angaphezulu kwama-5,000 entengiso kwihlabathi liphela kunye neevenkile ezingaphezu kwama-400 zemonobrand, ezingama-37 kwezo zise-US. Phakathi kwe-1978 kunye ne-2012, inkampani iye yavelisa ngaphezu kwee-2,000 ezahlukeneyo zokuhlambela i-denim.

Ukusukela ngo-2004, iKaporal iye yagqama kwimo yayo entsha yengqondo edlala ngeekhowudi. Isazisi esiluqilima esiphawula ingqokelela nganye kwaye sisusela kunxibelelwano olukhoyo noluzinikeleyo.

Ngombulelo kubuchule bayo, uKaporal wakhawuleza wazimisa kumhlaba wefashoni njengengcali kwindlela yokuphila ye-denim ukuze abe ngumdlali wentengiso wesibini kweli candelo, eFransi, kumacandelo amadoda, abasetyhini kunye nabantwana.

Ukusukela ekungeneni kwi-capital ye-TowerBrook investment fund ngo-2013, siye saphuhlisa ukukhula okuqhubekayo kuzo zonke iindawo zethu zokuthengisa eziphathekayo kunye nedijithali ngokubeka amava omthengi kunye nokudibanisa izinto ezintsha entliziyweni yenguqu yethu. Sikwakhawulezise ubukho bethu bamazwe ngamazwe, eYurophu, e-Asia naseMzantsi Afrika.

Ngaphezulu kweminyaka engama-70, besisenza umkhondo kwimbali njengokhetho oluthembekileyo kubakhenkethi bayo yonke imizila. Njengoko iimbaleki zidlala ngokukhawuleza, amagcisa amaphupha amakhulu, kwaye abemi abakhaliphileyo balwela ubulungisa kunye nehlabathi elikhululekileyo, sikwicala labo bafuna ukucela umngeni kule meko. Ukusuka kwisitudiyo samagcisa ukuya kwimidyarho ephantsi komhlaba, ukusuka kwidabi ukuya kwimida yokufunyanwa kwezenzululwazi - okoko senza ipere yethu yokuqala yeebhutsi, iPalladium iye yahlala isembindini wesenzo, ikhonza abantu abakhaliphileyo ababenobuganga bokulungisa umhlaba wethu.

Azihlali nje ixesha lonyaka. IiJeans zixutywa kunye nomzimba, zibunjwa ngumzimba ukuba zibe yinto enganyibilikiyo, ibe yinto enye kunye nomntu oyinxibileyo kwi-sublime symbiosis. IJean ibonakalisa kanye ukuba singoobani na - sityibilike ngemizuzwana, simile ukutyhubela iminyaka njengoko ilaphu liziqhelanisa kwaye liphucula ijiko ngalinye kunye nokugotywa.

Yiyo loo nto benomtsalane. Yiyo loo nto besavukela, baseluphawu lokunxiba nokucinga ngaphandle kwebhokisi. Ngaphezu kwako konke, le yeyona nto ibenza bahluke. Azikho izibini ezibini ezihlala zifana, njengokuba kungekho bantu babini basoloko befana. Nangona kunjalo akukho nto i-haute couture okanye iklasi ephezulu malunga ne-jeans. Banedemokhrasi.