Highly specific and curated brands

Alpha Industries

Alpha Industries is an American clothing manufacturer founded in 1959 in Knoxville, Tennessee. Initially as a contractor to the United States military, the company grew into an international commercial seller of American military style and fashion apparel.

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Blvck Paris

Blvck ParisBlvck Paris is a lifestyle apparel & accessories brand, supported by millions of highly engaged social media followers and customers worldwide. The brand was founded in 2017 by French designer, Julian O’hayon and is known for its 'All Black' clothing, accessories and leather goods for men and women. From visual content to merchandise, we strive to pioneer a new type of lifestyle focused on quality and design. The 'All Black Lifestyle' is a culture shift to live life on your own terms free from vanity. The generic styles of traditional fashion have become obsolete, it's time to Blvckout your life.

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Cruyff

Cruyff is a lifestyle brand and the originator of Football Luxury. Cruyff creates high quality, fashionable shoes and clothing with a luxurious look that makes you feel like you’re always ahead in the game.

We are an international and iconic brand. We plan to conquer the world with a touch of Cruyff. We do this by developing products through a combination of traditional craftsmanship and avant-garde materials and techniques.

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Diesel

In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.

Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

Diesel has over 5,000 points of sale worldwide with over 400 monobrand stores, 37 of those in the US. Between 1978 and 2012, the company has produced more than 2,000 different washes of denim.

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Kaporal

Since 2004, Kaporal has stood out for its innovative state of mind which plays with codes. A strong identity that marks each collection and rubs off on embodied and committed communications.

Thanks to its creativity, Kaporal quickly established itself in the fashion landscape as a specialist in lifestyle denim to become the second market player in this segment, in France, in the men's, women's and children's categories.

Since entering the capital of the TowerBrook investment fund in 2013, we have developed continuous growth in all our physical and digital points of sale by placing customer experience and connected innovation at the heart of our transformation. We have also accelerated our international presence, in Europe, Asia and South Africa.

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Palladium

For more than 70 years, we have been making footprints in history as the trusted choice for explorers of all stripes. As athletes play faster, artists dream bigger, and brave citizens fight for justice and a freer world, we're on the side of those who want to challenge the status quo. From the artist's studio to underground raves, from the battlefield to the frontiers of scientific discovery — ever since making our first pair of boots, Palladium has stayed at the heart of the action, serving bold individuals who dared to reshape our world.

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Replay Jeans

They do not only last for a season. Jeans blend with the body, are moulded by the body into an indissoluble whole, becoming one with the wearer in a sublime symbiosis. Jeans reflect just who we are – slipped on in seconds, shaped over the years as the fabric adapts to and enhances every single curve and fold.

This is why they’re so sexy. This is why they’re still so rebellious, still a symbol of dressing and thinking outside the box. Above all, this is what makes them so unique. No two pairs are ever the same, just as no two people are ever the same. Yet there’s nothing haute couture or high class about jeans. They’re democratic.

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