I-Alpha Industries ingumkhiqizi wezingubo waseMelika owasungulwa ngo-1959 eKnoxville, eTennessee. Ekuqaleni njengosonkontileka wezempi yase-United States, inkampani yakhula yaba umdayisi wezohwebo wamazwe ngamazwe wesitayela samasosha aseMelika kanye nezingubo zemfashini.

I-Blvck ParisBlvck Paris wumkhiqizo wezingubo zendlela yokuphila kanye nezinsiza, osekelwa izigidi zabalandeli benkundla yezokuxhumana abazibandakanya kakhulu namakhasimende emhlabeni jikelele. Lo mkhiqizo wasungulwa ngo-2017 ngumklami waseFrance, u-Julian O'hayon futhi waziwa ngezingubo zawo 'Zonke Ezimnyama', izesekeli nezimpahla zesikhumba zabesilisa nabesifazane. Kusukela kokuqukethwe okubukwayo kuya kokudayiswayo, silwela ukuphayona uhlobo olusha lwempilo egxile kukhwalithi nakumklamo. I-'All Black Lifestyle' iwushintsho lwesiko ukuze uphile impilo ngokwakho ngaphandle kobuze. Izitayela ezijwayelekile zemfashini yendabuko seziphelelwe yisikhathi, sekuyisikhathi sokuthi uBlvckout impilo yakho.

Crime London is a vintage inspired, handmade footwear brand that focuses on creating extraordinary, yet wearable trainers. Being a company of rich history for four generations, Kistermann family has held a diverse range of global businesses with spectacular reputations. In 2012 the company decided to create its own brand that was then taken over by the sisters Lisa and Jessica Kistermann who combined traditional family aesthetics with modern, avant-garde grunge characteristics.

Inspired by the sounds and vibes of London’s underground districts, the brand embraces the alternative and edgy rock scene of Shoreditch, Camden Town. Emphasizing the style of East London, the brand holds an ambition of staying youthful, dynamic and cool, whilst delivering footwear that is suitable for all ages; for people that dare to stand out and are not afraid of being “uncool”.

I-Cruyff ingumkhiqizo wendlela yokuphila futhi umsunguli we-Football Luxury. I-Cruyff idala ikhwalithi ephezulu, izicathulo zemfashini nezingubo ezinokubukeka okunethezeka okukwenza uzizwe sengathi uhlale uphambili kugeyimu.

Siwumkhiqizo wamazwe ngamazwe noyisakhiwo sodumo. Sihlela ukunqoba umhlaba ngokuthinta i-Cruyff. Lokhu sikwenza ngokwakha imikhiqizo ngenhlanganisela yobungcweti bendabuko kanye nezinto nezindlela ze-avant-garde.

Ngo-1978 uRenzo Rosso waqala i-Diesel ngenhloso yokudala i-denim eqanjwe kakhulu emhlabeni. Phakathi nenhlekelele kawoyela emhlabeni wonke, lapho udizili wawuthathwa njengongangolunye uhlobo lukaphethiloli, uRenzo wawuthanda umqondo wokuthi uhlobo lwakhe lwaziwe njengolunye uhlobo lwe-jeans, ngokungafani nemidondoshiya edlangile eyake yaba khona ngaphambili. U-Renzo wayehlose ukufinyelela umhlaba wonke kusukela ekuqaleni kwalolu hlobo lomkhiqizo, okwenza igama elithi “diesel,” igama lamazwe ngamazwe eliphinyiswa ngokulinganayo emhlabeni wonke, okuyigama eliphelele lomsebenzi wakhe.

Selokhu yaqala, u-Diesel usesebenzise “Ukuphila Okuphumelelayo” njengesiqubulo se-DNA yomkhiqizo. Ngomlando omude nonendaba wemikhankaso eqinile, ehlekisayo nedlalwayo, u-Diesel usephenduke umholi kwezokukhangisa nakwezemfashini. Lapho umhlaba ugobile, u-Diesel wagxumela, futhi eminyakeni engama-35 kusukela kwasungulwa, umkhiqizo usamukela izimiso ezifanayo.

Udizili unamaphuzu angaphezu kuka-5,000 okuthengiswa emhlabeni jikelele ngezitolo ezingama-monobrand ezingaphezu kuka-400, ezingama-37 zalezo ezise-US. Phakathi kuka-1978 no-2012, inkampani ikhiqize amawashi e-denim angaphezu kuka-2,000.

Kusukela ngo-2004, i-Kaporal igqame ngesimo sayo somqondo esisha esidlala ngamakhodi. Ubunikazi obuqinile obumaka iqoqo ngalinye futhi obususela ekuxhumaneni okuhlanganisiwe nokuzibophezele.

Ngenxa yobuhlakani bayo, uKaporal washeshe wazimisa emkhakheni wemfashini njengochwepheshe we-denim yendlela yokuphila ukuze abe umdlali wesibili wemakethe kule ngxenye, eFrance, emikhakheni yabesilisa, yabesifazane kanye neyezingane.

Selokhu sangena enhlokodolobha yesikhwama sokutshala imali se-TowerBrook ngo-2013, sithuthukise ukukhula okuqhubekayo kuwo wonke amaphuzu ethu okuthengisa aphathekayo nawedijithali ngokubeka ulwazi lwamakhasimende kanye nokuqamba okusha okuyisisekelo senguquko yethu. Siphinde sasheshisa ukuba khona kwethu emhlabeni wonke, eYurophu, e-Asia naseNingizimu Afrika.

Ngaphezulu kweminyaka engu-70, besilokhu senza izinyathelo emlandweni njengenketho ethenjwayo yabahloli bayo yonke imigqa. Njengoba abasubathi bedlala ngokushesha, amaciko aphupha kakhulu, futhi izakhamuzi ezinesibindi zilwela ubulungisa nomhlaba okhululekile, sisohlangothini lwalabo abafuna ukuphonsela inselelo isimo esikhona. Kusukela kusitudiyo samaciko kuya kuma-raves angaphansi komhlaba, kusukela enkundleni yempi kuya emikhawulweni yokutholwa kwesayensi - selokhu senza amabhuzu ethu okuqala, i-Palladium ibilokhu igxile esenzweni, isiza abantu abanesibindi abanesibindi sokubumba kabusha umhlaba wethu.

Azihlali isizini nje kuphela. Amajini axutshwa nomzimba, abunjwa umzimba abe yinto engancibiliki, abe yinto eyodwa nomuntu oyigqokile ku-sublime symbiosis. Amajini akhombisa ukuthi singobani - ashibilika ngemizuzwana, akheke ngokuhamba kweminyaka njengoba indwangu ijwayela futhi ithuthukisa ijika ngalinye nokugoqa.

Yingakho be-sexy. Yingakho besavukela kangaka, namanje kuwuphawu lokugqoka nokucabanga ngaphandle kwebhokisi. Ngaphezu kwakho konke, yilokhu okubenza bahluke kakhulu. Awekho amapheya amabili afanayo, njengoba nje kungekho abantu ababili abake bafane. Nokho akukho lutho i-haute couture noma i-high class mayelana nama-jeans. Babuswa ngentando yeningi.